SP Audiovisual Hub

Sessions

Time: 2:30 pm to 4:30 pm

Location: FAAP – Auditório 1

The session offers a comparative analysis of public policies designed to encourage audiovisual production, including cash rebate schemes and the role of film commissions. The discussion examines the impact of these tools on attracting productions and fostering the development of local ecosystems.

Speakers

  • Celeste Taroppio (Mendoza Film Commission)
  • Arianne Benedetti (Panamá Film Commission)
  • Alice Santiago (SP State Film Commission)


Moderator:
Marcelo de Assis (Secretaria de Cultura, Economia e Indústrias Criativas de SP)

08/06 | Session 2 - Mapping Markets: Pathways and Trends in the Audiovisual Industry

Time: 17h00 às 19h00
Location: FAAP – Teatro FAAP

Today, the audiovisual industry operates across multiple territories and market dynamics, combining local initiatives with strategies for global integration. This discussion focuses on mapping these markets, analyzing their varying levels of development, emerging trends, and organizational structures. Building on this analysis, the session discusses possible paths to internationalization, considering mechanisms for distribution, promotion, and strategic positioning in the contemporary audiovisual landscape.

Speakers

  • Marilia Marton (Secretaria de Cultura, Economia e Indústrias Criativas do Estado de São Paulo)
  • Anna Paula Montini (Spcine)
  • Nelson Hervey Costa (SEBRAE SP)
  • Leonardo Giovane Gonçalves (Secretário Municipal de Desenvolvimento Turístico, Econômico, Esportes, Cultura e Lazer de Joanópolis)
 

Moderator:
André Sturm (SP State Film Commission)

Time: 14h30 às 16h30

Location: FAAP – Auditório 1

This session provides an overview of emerging discussions regarding artificial intelligence in the audiovisual sector, examining its applications across various stages of production, including post-production and special effects. The discussion addresses the challenges these technologies pose to the production chain and to creative, operational, and data analysis processes, as well as their impacts on work organization and industry dynamics. The session seeks to identify trends and possible paths forward, positioning artificial intelligence as a challenge to be debated.

Speakers

  • Mark Prescott (London Film School)
  • Hugo Gurgel (Quanta Post)
  • Ale McHaddo (44 Toons)


Moderator:
Flávia Guerra

Time: 17h00 às 19h00

Location: FAAP – Auditório 1

The discussion explores the current landscape of video-on-demand (VOD) and streaming platforms in Brazil, examining their operational structures and strategies for content delivery and audience engagement. It addresses the regulatory challenges that have arisen, as well as the challenges and opportunities for producers in light of the ongoing regulatory debates.

Speakers

  • Andre Sturm
  • Glaucia Camargos
  • Samuel Possebon (Telaviva)
  • Luizio Felipe Rocha (Strima)


Moderator:
Ana Paula Souza

Time: 14h30 às 16h30
Location: FAAP - Auditório 1

Genre films—from fantasy to horror—can be one of the major economic drivers of independent cinema. With creative stories and flexible budgets, genre films attract audiences organized around different areas of interest. This discussion invites producers and distributors to talk about this market, from development to release.

Speakers

  • Luciana Druzina (Druzina Content)
  • Lucas Pelegrino (LPB Content)
  • Daniela Menegotto (Lança Filmes)
  • Luiza Shelling (Filmland)
  • Juan Manuel Domínguez (BAFICI)


Moderator:
Viccenzo Carone

Time: 17h às 19h
Location: FAAP - Auditório 1

This session examines the current state of international co-production and the challenges it faces. By exploring different models, it highlights their advantages and complexities. The discussion will cover financial, legal, and operational aspects, as well as the importance of co-production agreements, emphasizing the impact of these partnerships on economic viability, creative development, and the distribution of works.

Speakers

  • Beto Gauss (Prodigo Filmes)
  • Daniel Tenné (70 Steps)
  • Manuel Ferrari (Ucine)
  • Paola Wink (Vulcana Cinema)


Moderator:
Lourenço Sant’anna

Time: 14h30 às 16h30
Location: FAAP - Auditório 1

The discussion examines the role of film festivals as platforms for launching and distributing audiovisual works to international audiences. The discussion will cover submission processes, selection criteria, positioning strategies, and the various paths films can take, drawing on the experiences of international programmers.

Speakers

  • Javier Garcia Puerto (Talinn Black Nights Film Festival)
  • Freddy Olsson (Goteborg Film Festival)
  • Juan Manuel Domínguez (BAFICI)
  • Jim Kolmar (SXSW)


Moderator:
Flavia Guerra

Time: 17h00 às 19h00
Location: FAAP - Auditório 1

The discussion examines contemporary models of international sales and distribution of audiovisual works, with a focus on distribution strategies in different territories. The roles of sales agents, distributors, and platforms will be discussed, as well as the challenges of positioning oneself in competitive markets.

Speakers

  • Florencia Gasparini Rey (Reels Suspects)
  • Daniela Colle (Pluto Films)
  • Corentin Senechal (Epicentre)
  • Geremia Biagiotti (Intramovies)
  • Juan Torres (Latido Films)


Moderator:
Fabiano Gullane

Time: 14h30 às 16h30
Location: FAAP - Auditório 1

This session explores content creation and distribution strategies tailored to young audiences, taking into account changes in consumption habits and engagement patterns. The discussion covers formats, styles, and platforms for reaching and engaging these audiences.

Speakers

  • Bruno Bluwol (Disney)
  • Flavia Costa (Gloob)
  • Gustavo Steinberg (Gamescom)
  • João Daniel Thikhomiroff (Mixer)
  • Anna Pokorska (Cake Distribution)


Moderator:
Ana Paula Souza

Time: 17h00 às 19h00
Location:: FAAP - Auditório 1

The discussion addresses the process of adapting literary works for audiovisual media, with a focus on copyright management and negotiation. The discussion covers not only the creative processes but also the legal and strategic aspects involved in adapting narratives across different formats, as well as development models based on pre-existing intellectual property.

Speakers

  • Daniel Rezende
  • Karen Castanho (Biônica Filmes)
  • Silvia Fu (HBO/Warner)

     

Moderator:
Denise Machado